She’s been tagged the next best music diva from Nigeria. Has she got what it takes to rock our socks? You might think she’s having it easy but Seyi Shay says she’s working the ropes just like any other artiste gunning for the top spot.
In this exclusive interview with our correspondent, the rising star details her journey into
music, how the Nigerian music scene seems pretty different from where’s
she’s coming from, her current relationship with former managers Flytime
Entertainment and how she feels she stands out from any other female
RnB singer in the country.
How would you describe your journey back home?
I left the UK early
last year to come and explore the endless possibilities that this
fertile nation has in store for me as regards music. When my former
girl-band dissolved, I knew that I wanted to continue doing music, I
packed my bags and flew back to Nigeria where my parents are from. It
hasn’t always been so easy but thank God that I met some really great
people that shared my vision and they put me on. They gave me a platform
and the tool to work with and to continue doing what I love to do. I
started recording songs and doing shows and put the songs out and people
just started to take to it. Over the past year I have had really good
experiences and some terrible ones too. I have done so many shows for
free, I can’t even count. And finally I’m starting to get paid for my
shows now. The transition from the UK to US and to Nigeria was a blessed one, I can’t lie because it could have been worse or harder. I had good support - Sound Sultan, Flytime, they stood by me and gave me what I needed to get this far.
Can you describe the difference between the industry in the UK/US and that in Nigeria?
There is a big difference between the industry in Europe
and in the US with the one here in Nigeria. It is so disorganized out
here. There is no real strategy nor structure. You just try your luck,
if it makes people dance, then you have a hit, whereas out there it is
very much more strategized. A really rubbish song has to really be
pushed very well for it to blow and exceed the popularity of a song
that’s really good. Here in Nigeria, people appreciate good music a lot
more than out there, but it would help though if we had in Nigeria more
strategy, more engines, ideas and more brand building so that we can
compete with the Americans, Europeans and Asians on a music level and
bring home Grammys.
When you arrived on the scene, a lot
of people were concerned that you didn’t really start from the bottom of
the food chain like everyone else. Do you think that it has been easier
for you being that you had a lot of support from a platform that gave
you the right push?
I started from the bottom. I started
singing over ten years ago. I have slept in the studios countless days
and nights. I have worked as a waitress, receptionist and other odd
jobs. Just because I was raised in London people didn’t
really get to see that side of my life. In a way, you can say I had it
better than a lot of people back home, and that’s because of the
territory I was raised in. At the same time, my ‘sufferation’ is
different and it’s not like I didn’t suffer at all. I have had doors
shut at my face. I have worked and struggled and hustled too.
Coming back to Nigeria, what has been your most terrible experience?
My most terrible experience in Nigeria
is getting to a show where I’m supposed to perform and being told that
I’m no more performing after I have changed into my costume because all
the big stars have taken all the slots and time. That was really
heartbreaking for me. At the end of day, I have put my work in and done
hundreds of free shows. All this is after me having an album on an
international level and me touring with Beyonce. After
all of that, then I have to come back to Nigeria and start all over
again. At the same time, I need to pay my dues, so I did that. I have
been hustling for many years, so I didn’t just start.
What influences your style of music?
I’m a lover of Soul, RnB, Reggae and
Afrobeat. If you fuse all of these sounds together, you might end up
with what I like to call Afro-pop. I feel that is the kind of sound I
do-Afro pop, popular African music. I don’t actually limit myself or my
sound. I have different types of songs. I just like to sing what my
emotions is telling me to do at the time.
How do you feel being always compared to Tiwa Savage?
I think the comparison between me and Tiwa Savage is actually dying a natural death.
Are you guys friends?
Yes, we are friends.
Have you guys actually sat down to talk about the comparisons?
Hmmm…have we spoken about that yet? We
don’t really have time. We are both really busy. If we talk about
anything, it’s more me asking her for advice or her inviting me to an
event or occasion. But we just talk more about ourselves. We don’t talk
about anything or anybody and that’s when we can because we are very
busy people.
Back to the comparisons, it’s dying a
natural death. We are both from London. We both spent time in the US and
we both came back to Nigeria. We both encountered the same people that
helped us in our careers. So, naturally you are going to have that
comparison. Now I have rebranded myself, not because of the comparisons,
but because it was time for me to shift from my comfort zone into
challenging myself more. We have new pictures and new music now. I don’t
imagine Tiwa singing the kind of music I sing and I can’t imagine me
singing the kind of music she sings from what I have heard on her album.
We are just different like that. As time goes on, people will see that.
A lot of people feel that when it
comes to female artistes, there’s the ‘Big 3’-Tiwa Savage, Waje and
Omawumi. Out of the hundreds of other female artistes out there, do you
think you are the next one to join the ‘Big 3’?
I was very honoured when Omawumi asked me to join Tiwa, Waje
and herself on stage at her concert. I felt like she saw something in
me. The way the three of them accepted me into their trinity was
humbling. But am I the next one or am I going to join the trinity to
make a foursome? I don’t even feel like them being called the ‘Big 3’ is
right. I feel that they are all individuals and they should be seen
that way. At the end of the day, most people know those three names the
most and I get that, but I don’t think they would like to be seen as the
‘Big 3’. I don’t want to be cast under that umbrella. I just want to be
my own person and hopefully influence people in a positive way in my
own right.
You come across as Soulful singer,
but now you are in the studio and doing stuffs like ‘Irawo’ and others.
Do you think it is the Nigerian sound that has affected the way you
sound right now?
Yes it was the Nigerian sound that
actually influenced my moving to Nigeria. Before I moved back to
Nigeria, I had the opportunity to either go to Los Angeles
and sign a record deal or come to Nigeria. Most people told me I was
crazy for not going to Los Angeles. I have done that and I know how hard
it is. Trust me, the pool is bigger which means there’s more fish and
sharks in the sea. I did it for four years. Actually, the ground is more
fertile in Nigeria. We could do more out here as artistes and I want to
be part of that revolution that takes Nigeria and African music into
the rest of the world. I feel that I have so much to offer because of
the training and practice I have had for so many years since I was a
child. I can tell you that my album will be a mixture of Soul, RnB,
Afropop and Westernised pop. It’s my album so it can be a combination of
anything I like and I’m sure people will be able to identify with it.
Do you write your songs?
I do write my own songs but also Harrisong, Del B and other people help. Del B is the one that wrote ‘Killing Me Softly’ with Timaya. I adore Timaya, everybody knows that because he’s just like the best. KCEE and I are from the same production camp that’s why the collaboration with him. Vector helped with the remix of ‘Irawo’.
Whoever I sing with or work with, I always write with them, but the
person that has helped me write songs the most, the person I always go
to first for lyrical input is Sound Sultan.
Could you shed light on your relationship with Flytime?
Flytime and Seyi Shay are no longer
working together in the capacity that I was working with them when I
first came to Nigeria. They gave me some tools that I needed and have
used to get this far. Without those tools I wouldn’t be here doing the
things I’m doing. I’m eternally grateful to Flytime. That’s what they
do. They promote artistes and they have done a good job with me I think.
We are not going to continue our relationship in that capacity. I’m not
a Flytime artiste anymore and they are not my record label.
You seem to come up as a very fashionable person. Who are your favourite designers?
I like and I wear a lot of CLAN. I love Grey to Mini Lee. These are Nigerian designs I’m talking about. Toju Foyeh, I started with her and I think she is elegant and classic. Her finishing is so perfect. I also love Deola Sagoe.
you are not in the studio or on stage, how do you hangout?
When I’m not doing music, I’m cooking, I’m cleaning my house because it is very therapeutic. I like to go shopping too.